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Hallmark Visitors Center

2450 Grand Boulevard

Travel through the Hallmark Visitors Center and be transported to a place where a storied past and an exciting future come to life for one of the world's premier creative companies. Discover the Hallmark story with exhibits that demonstrate the creativity and innovation that go into making Hallmark products.

For more than 100 years, Hallmark Cards has called Kansas City home. Joyce C. Hall, an 18-year-old entrepreneur from Nebraska, started the company in 1910 with a shoebox full of postcards. Today Hallmark creates greeting cards and many other products in 30 languages that reach 100 countries around the globe.


Joanna Aldape

Wednesday, Jan. 31, 2018
Fun place to visit! Got to wander around in our own time which was great. Also a quick movie on the Hall family was a great way to learn the History of Hallmark.

Charley Clarissa

Tuesday, Aug. 1, 2017
It is free to tour this almost historic place. We usually go through before visiting kaleidoscope. The children love the bow making machine. We have had silly pictures where hats appear on the heads of people in your group. It doesn't take a long time to tour, but the history is fun.

Zachary Leuschner

Sunday, Aug. 27, 2017
With a small visitor's center, covered parking, and easy access to the downtown Kansas City area, this is a quick stop for travelers. We probably spent 45 minutes in here before close checking out the memorabilia--especially the historical Christmas displays. Be sure to check out the bow-making machine and take one home for yourself!

Dennis Orel

Saturday, March 31, 2018
First time visit. Can’t believe being a lifetime resident in the KC area and have never been before. Will come back again.

Jean L

Tuesday, Dec. 22, 2015
History lessons came to life when I visited the Hallmark Visitor's Center. After walking through the Crown Center, a small sign led to the entrance of this little gem. I was greeted warmly upon entering. Self-guided maps are at the starting point. Each station included the history along with visuals. These included the collectible ornaments, themed cards, and special toys. Videos are stationed throughout the exhibit. My favorite parts are the interactive stations. I got to see how a gift bow is made and I even got to take home my very own bow! The other favorite is playing with the selfie station. The system picks a random theme for you on the monitor and then you enter your email to have it be sent electronically (and probably for them to collect your email address.) I saw that there's a daily artist station where you can interact with the artist of the day, but I left before it's time. In the future if I come back, I'll make an effort to stay during that time because I want to see them in action! Overall, I had a great time at this free center!

Hallmark Visitors Center is not affiliated with AmericanTowns Media