AEG Live, The Cordish Company and Arvest Bank announced today that the bank has acquired a multi-year naming rights partnership to the historic Midland Theatre. This announcement coincides with the celebration of the venue's fifth anniversary since the theatre's re-launch in September 2008.
In 2007, AEG Live and The Cordish Company formed a partnership to undertake a multi-million dollar renovation of the historic venue. Since its re-opening in late 2008, the AEG Live-managed Midland Theatre has hosted more than 600 events, welcomed 500,000+ guests, and has become a "must play" venue for touring artists every year.
"On behalf of the entire AEG Live organization, we are thrilled to partner with Arvest Bank," said AEG Live's Senior Vice-President Joe Litvag. "We're particularly excited to align with a company with roots in the Midwest that is built on customer satisfaction, a stellar reputation among consumers, and an unwavering commitment to community."
Located in downtown Kansas City in the Power & Light District, the original Midland Theatre opened in 1927 and has hosted well-known artists throughout its history. Under the new name, Arvest Bank Theatre at The Midland, the venue will continue that tradition and is projected to host more than 125 concerts, family shows, awards shows, corporate and charitable events each year. The venue officially becomes the Arvest Bank Theatre at The Midland on Friday, September 13, 2013, for the Jim Breuer performance.
"Arvest Bank is proud to partner with AEG Live and Cordish by becoming the naming rights partner of the iconic Midland Theatre," said Mark Larrabee, President and CEO of Arvest Bank in Greater Kansas City. "As a bank that fosters a thriving community, this partnership will facilitate the tradition of the Midland as a gathering place to enjoy cultural events of all genres in Kansas City. Arvest Bank Theatre at The Midland is a new name for an established cornerstone of our community and the downtown revitalization."
The Midland features flexible seating configurations from standing to theatre-style to full banquet seating, with live-show capacity ranging from 1300-3000. The venue features state-of-the-art sound, lighting and amenities that enhance the historic ambiance providing a premium entertainment experience to guests. In addition to live concerts and events, the theatre hosts corporate events, wedding receptions and private parties.